About

Employer Branding Laboratory is the freshest and newest project powered by Catalyst Solutions, that wants to upscale your professional skills by certifying you as an Employer Branding expert who can face the current challenges of the Romanian labour market.

1st edition – 2nd April & 10th April

2nd edition – 25th & 26th September

Who EB Lab is for?

This project is addressed for professionals who are at the beginning of their employer branding journey and want to build a strong foundation in employer brand strategy. Whether you’re an HR professional, recruiter, communications specialist, or marketing expert stepping into the world of employer branding, this program will give you the clarity, structure, and confidence to get started.

Location

Impact Hub Bucharest

Reasons to attend?

Immersive learning experience: Includes two full days of offline, hands-on training to experiment, analyse, and build employer branding strategies;
Practical focus: Emphasis on practical applications, case studies, home workand feedback sessions;
Strategic insights: Learn the importance of employer branding in achieving organizational goals and engaging top management for support;
Expert guidance: Step-by-step approach to designing, sketching, and implementing impactful employer branding strategies;
Comprehensive certification program: Become a certified Employer Branding expert equipped to tackle the evolving challenges of the Romanian labour market.

What’s in the package?

2 full days of offline training (catering services are included)
1:1 online feedback session on your EB strategy – post training
1 standard ticket to EBcon 2026
Certification as Employer Branding Expert
Course materials, notebook, workbooks, and other specific handouts

Trainers

Alexandra Stancu – Talent Attraction and Employer Branding Expert

A true Employer Branding enthusiast! Alexandra has more than 15 years of experience in Employer Branding and Recruitment Marketing.

She has worked on more than 60 recruitment marketing campaigns and employer branding projects for clients from different industries: Technology, FMCG, BPO, Banking and Engineering.

Dragos Gheban – Managing Partner at Catalyst Solutions

Co-founder of Catalyst Solutions, Dragos has over 20 years of experience in Human Resources field, Employer Branding and Recruitment Marketing.
During his career, he has worked with local and multinational companies from various industries: telecommunications and technology, FMCG, consulting, banking, engineering, retail and BPO.
He has a deep understanding of business dynamics and challenges and has the capacity to design tailored solutions in order to meet the company’s employer branding and recruitment needs.

Larisa Blajut – Business Development Manager at Catalyst Solutions

With more than 18 years experience in project management, business development and sales, Larisa developed and implemented complex recruitment and employer branding projects for both Romanian and international clients. Her main competence areas are: Employer Branding, Business Development, Project Management, Key Account Management.

Training Agenda

Day 1

1.EMPLOYER BRANDING ERA

Employer Branding Dictionary
The importance of having an employer branding strategy

2.EMPLOYER BRANDING UNFILTERED

Needs assessment
How to identify your target groups
Internal Employer Brand audit
External Employer Brand audit
Competitors landscape analysis
Employee Value Proposition (EVP) Development

Day 2

3.LET’S MAKE YOUR EMPLOYER BRAND VIRAL

Setting the Foundation of the Employer Branding Strategy

The long-term business priorities
The status of your employer brand
Translating business and talent priorities into employer branding strategic objectives

Employer Branding Campaigns: Structure & Execution

Defining your One-Year Employer Branding Strategy
Employer Branding Campaigns Structure
Building omnichannel campaigns

Practical Application: Case Studies & Exercises

Measuring success in Employer Branding

Fill out the form to register!

Participants’ testimonials

EB Lab was a valuable and dynamic experience! I really liked the clear structure of the program, the balanced combination of information and practical examples, but especially the positive energy of the group. I felt encouraged to ask questions and I appreciated the openness of the trainers—every question received a clear and useful answer. It was an excellent space for learning and sharing ideas!
Rebeca Cercel Analist Recrutare - Omniasig
EBlab was exactly the mix of applied know-how and current insights that I needed to better understand the challenges on the Romanian labor market. I left not only with fresh ideas but also with a certificate validating my expertise in Employer Branding. Beyond the valuable content, EBlab meant being part of a community of people passionate about Employer Branding, with whom I exchanged ideas and best practices. It was an intense and very well-organized experience that gave me a lot of energy and inspiration for future projects.
Andreea EftimieEmployer Branding & Employee Engagement - Concentrix
EBLab provided a fantastic opportunity for me to remap and revisit our internal employer branding strategy. As an experienced professional, I appreciated the chance to fill in strategic gaps and learn how to reassess and localize our Employee Value Proposition (EVP). I highly recommend EBLab to anyone looking to enhance their strategic thinking and creativity in employer branding.
Andreea SendroiuEmployer Branding & Internal Communications Lead - EY
EBLab was a valuable experience in every way! The program followed a very well-defined plan, offering a clear structure but also flexibility to meet our specific needs. The trainers were not only well prepared but also highly engaged—they enriched the sessions with detailed explanations and real-life examples that made the concepts easy to understand and immediately applicable. What really stood out were the interactive elements. The team exercises encouraged collaboration and practical thinking, and the real-time feedback helped us relate the content directly to the unique challenges and opportunities of our company. We finished the two training sessions with useful perspectives and applicable strategies to strengthen our employer brand.
Oana Dancu Employer Branding Specialist - Preh
EBlab. was an exceptionally pleasant and useful learning experience. In addition to spending two days with amazing people, I received information that was very clearly and well-structured, making the entire process of building and implementing the Employer Branding strategy and activities easy to understand. Dragos, Larisa, Alexandra, and Flori were there for us with explanations, answers to questions, and discussions tailored to the specifics of each situation, helping us craft the authentic story of our employer brand. After the two-day course, the information settled in, and new questions arose, which found their answers during the 1:1 discussions with Alexandra and Dragos. Thank you, Catalyst Solutions, for this outstanding experience!
Cristina Ionita HR Manager - Kandia Dulce