We are proud of the many e-books we have developed over the years, and we are confident that this type of service positions us as one of the leading players in the Romanian market for employer branding services.
One of the e-books that we are going to approach in this article is Generation Z behavior on the labor market.
Focusing on Gen Z’s career expectations, we aim to emphasize the importance of recruitment communication process for majority of businesses.
When it comes to professional objectives at the beginning of their careers, Gen Z demonstrates a notable desire for learning & personal development (77%). They have a strong focus on acquiring new skills and are looking for opportunities to grow.
The next criteria with higher importance for young generation is earning a satisfying salary (65%), they are looking for financial stability and fair compensation & benefits.
Employability, expanding professional network and the opportunity to explore different areas are almost equally important for them (46%).
These priorities reflect a desire for growth, connection, and flexibility in shaping a fulfilling career.
So, include in your job advertisement details about the training programs, learning plans, and what opportunities could a junior have in your company.
When talking about career opportunities and what makes them attractive to Gen Z, the above graphic highlight that self-development remains a top priority.
They want to understand how a program/role will help them strengthen their skills and what they can learn throughout the experience.
They need clarity on career path, especially after finalizing the program and they are curious about what a day in the life of a participant might look like at the company.
Including these aspects in the job description, could help you attract more candidates for your positions. Additionally, using video tutorials to guide candidates on preparing for the selection process and promoting testimonials from previous participants who share their experiences can result in more relevant applications.
You can create funny reels showcasing a day in the life of a participant, use relevant hashtags, and share them on social media. This approach also helps promote your company’s work culture, and candidates can make an informed idea if they are a good fit for your company.
We recommend using career portals, such as Hipo.ro, to promote your opportunities, alongside your career website, because candidates use these platforms more frequently to apply for such opportunities.
With an expertise of 18 years of experience for relevant custom campaigns dedicated to your target audience, we can discuss about your needs, relevant dedicated multi-channel campaigns and explore how we can support your recruitment processes to fill your positions.
Once you succeeded in attracting a considerable number of applicants, keep in mind the importance of the candidate experience during the recruitment process.
You want to build a strong employer brand, so try to respond to candidates within 1-2 weeks after their application and offer feedback after an interview. They will highly appreciate it, especially because they don’t have experience and have a lot of fears.
We can take some key takeaways from this article:
- Gen Z candidates value opportunities for continuous learning and development
- Offer training programs, mentorship and encourage a growth mindset
- Be transparent about how they can develop their skills
- Highlight employee testimonials and stories through job ad and promotional campaign
- Activate your recruitment ad on Hipo.ro portal and consider promoting your role through a multichannel campaign to reach best candidates
- Offer feedback after the interview and make a warm close-up with them, even if it is negative feedback. This will impact your brand image
You can rely on us for end-to-end projects, from providing consultancy for creating Gen Z strategies to implementing them across various channels. Let’s work together! Drop us a line at angajatori@catalyst.ro
By Stefania Constantinescu, Projects Delivery Coordinator at Catalyst Solutions
