About

Employer Branding Laboratory is the freshest and newest project powered by Catalyst Solutions, that wants to upscale your professional skills by certifying you as an Employer Branding expert who can face the current challenges of the Romanian labour market.

1st edition – 2nd April & 10th April

2nd edition – 18th Septembrie & 25th Septembrie

Who EB Lab is for?

This project is addressed for professionals who are at the beginning of their employer branding journey and want to build a strong foundation in employer brand strategy. Whether you’re an HR professional, recruiter, communications specialist, or marketing expert stepping into the world of employer branding, this program will give you the clarity, structure, and confidence to get started.

Location

Impact Hub Bucharest

Reasons to attend?

Immersive learning experience: Includes two full days of offline, hands-on training to experiment, analyse, and build employer branding strategies;
Practical focus: Emphasis on practical applications, case studies, home workand feedback sessions;
Strategic insights: Learn the importance of employer branding in achieving organizational goals and engaging top management for support;
Expert guidance: Step-by-step approach to designing, sketching, and implementing impactful employer branding strategies;
Comprehensive certification program: Become a certified Employer Branding expert equipped to tackle the evolving challenges of the Romanian labour market.

What’s in the package?

2 full days of offline training (location will be communicated later)
1-2-1 online feedback session on your EB strategy
1 standard ticket to EBcon 2025/2026 (140 EUR)

Speakers

Alexandra Stancu – Talent Attraction and Employer Branding Expert

A true Employer Branding enthusiast! Alexandra has more than 15 years of experience in Employer Branding and Recruitment Marketing.

She has worked on more than 60 recruitment marketing campaigns and employer branding projects for clients from different industries: Technology, FMCG, BPO, Banking and Engineering.

Dragos Gheban – Managing Partner at Catalyst Solutions

Co-founder of Catalyst Solutions, Dragos has over 20 years of experience in Human Resources field, Employer Branding and Recruitment Marketing.
During his career, he has worked with local and multinational companies from various industries: telecommunications and technology, FMCG, consulting, banking, engineering, retail and BPO.
He has a deep understanding of business dynamics and challenges and has the capacity to design tailored solutions in order to meet the company’s employer branding and recruitment needs.

Larisa Blajut – Business Development Manager at Catalyst Solutions

With more than 18 years experience in project management, business development and sales, Larisa developed and implemented complex recruitment and employer branding projects for both Romanian and international clients. Her main competence areas are: Employer Branding, Business Development, Project Management, Key Account Management.

What will you gain?

Clarity and confidence to build a compelling case for employer branding and win leadership buy-in with data-driven insights;

Learn how to define target groups that are the right fit for your organization;

12 data sources for key internal and external perceptions to identify to identify the areas that will drive your positioning as an employer of choice;

How to define your employer brand competitors and leverage strategic insights regarding your competition to stand out in the talent market;

Discover where, when, and how to share your employer brand narrative in a way that captivates and engages the right audiences;

Go beyond guesswork—learn how to track, analyze, and optimize your employer branding efforts for maximum ROI.